Seychelles National Parks Authority seeks nation-wide participation for its new marketing and communications plan.

 

A national study is underway in a bid to help authorities better understand the potential of the country’s national parks, along with their future management and promotion.

The Seychelles National Parks Authority (SNPA) is launching several online surveys for different target groups, as well as specialised focus groups for tourism operators on Mahé, Praslin and La Digue over the course of this month.

The study will engage SNPA’s partners, stakeholders and the public in general to provide feedback on how it can improve the marketing and communication activities for its national parks. This was one of several objectives identified in the SNPA’s Strategic Plan approved last year by Cabinet, paving the way for SNPA to become a financially autonomous institution.

This plan highlights the need for the organisation to improve its marketing and communication – both to improve the tourism products offered to tourists and tourism operators, as well as keep Seychellois informed of progress in their National Parks.

The Government of Seychelles in collaboration with the United Nations Development Programme and the Global Environment Facility (GOS-UNDP-GEF) are supporting the SNPA to develop and implement its marketing and communication plan as part of a wider Protected Areas Finance Project.Financial autonomy for the SNPA means both new opportunities and new risks, according to SNPA chief executive officer Selby Remy.

“We have to move toward the mindset of operating like a business, but instead of delivering profits with the revenue that we generate, we need to deliver better services, better research and more conservation work,” Mr Remy said. “Like any business, we need to orient ourselves in the direction of the customer and the community in order for the parks to sustain themselves, and the study we are carrying out will help us do that.”

 

The on-line survey links:

Resident Survey: https://www.surveymonkey.com/r/SNPAResidents

National Operators: https://www.surveymonkey.com/r/NationalOperators

Overseas Operators: https://www.surveymonkey.com/r/OverseasOperators